Client......
Boots, (UK) Health & Beauty retailer
Brief......
The client required a new range of premium
upscale own brand hairdryers featuring latest
innovations in technology. Part of the project
brief was to source and supply a manufacturer
and UK retail sales distribution network.
Outcome......
After pitching for the project with stiff
competition from other hairdryer
manufacturers, Dagge Design sucessfully won
the project after producing a variety of
targeted design concepts using detailed market
research. Various design concepts were
developed with final CAD data issued to
Chinese factory ready to commence full scale
manufacture.
