Client......
Progress, Bakeware manufacturer
Brief......
The client wanted to develop an existing range
of bakeware featuring new premium nonstick
coating and to be endorsed by a celebrity for
maximum sales appeal.
Outcome......
Dagge Design used Jane Asher with her links
with Sainsbury’s speciality cakes and GMTV
cooking slot as an ideal synergy with
bakeware. As the product is a ‘see feel touch’,
pack concepts were produced and resulted in
the production of card wraps and labels
allowing for easy of packaging and maximum
impact at point of purchase. The product
resulted in phenominal sales success for the
client.
