CLIENT......
McCartneys (Estate Agents & Auctioneers)
Brief......
With an increasingly difficult market, the client
wanted to update their public image with a
stylish, professional and authorative series of
adverts for weekly regional newspaper
advertising.
Outcome......
The client is operating in a fiercely competitive
marketplace governed by a fickle consumer
where image and value is paramount. We
sucessfully managed to develop a premium
house style which was used for generic
advertising templates over a range of regional
newspaper titles. This has resulted in increased
sales listings from more discerning vendors
with more valuable properties.
